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Wednesday, 28 November 2012

What Is Art? - Creativity & Concept


A time-old debate, what is art? What makes it art? There are two main opinions on this topic, the first being, talent. The artists with ability to put brush to canvas and paint photorealistic images such as Nicholas Poussin make “art”. Many would say only these artists deserve to make money from their art because they are gifted. Nevertheless, traditional artists in today’s society receive criticism due to the fact that in some cases their paintings lack meaning. A portrait of a face may not tell an audience as much as they’d like, as beautiful as it may be, there is no meaning behind the façade. On that note, is art then defined for its intrinsic meaning and how it can incite an emotion?


Modern art is rich with meaning, however, artists such as Damien Hirst and Jonas Gerard can be an acquired taste. One may perceive what they do as child’s-play but it can be argued that it does take talent to invoke a strong impression upon an audience-you can look at a piece and find your own interpretation, as many modern artists refuse to reveal the true meaning behind their pieces so every audience member can find their own identification with the piece. Modern art is like being invited to write a novel guided by colours, patterns and objects. In this sense, modern art involves the voyeur in a way never seen before.

Street and Gallery have forever been juxtapositions in the art world. However, with the onset of modern art, they are no longer dissimilar. Classical art was traditional in technique, the renaissance artist commonly depicted scenes as seen through the eye. The modern artist lends us a new set of eyes that offer us a different take on difficult subjects, forcing us to see their opinions. This is the Street artist’s territory also; they now share the same platform, creating pieces for the sake of provoking its audience. Street Art also has its criticisms, not only because it is classed as vandalism but through the use of stencils it receives the same “I could do that, why is that art?” attitude that is bestowed upon Modern Artists.

Somewhere along the line, classical art developed and become modern art. The question is, what provoked this drastic change where the art exhibited inside galleries for large amounts of money began to take on a similar focus as the art we see pasted on the grimy wall outside the building?



Ludology

Studying Ludology, we were asked to invent a game. We were shown such videos as The Piano Staircase... My group began thinking of similar concepts in order to adjust human behaviour. The rule that was set was that the game had to take place in the Redmonds Building. Therefore, we discussed how we could reassess something within the building... The vending machines. Come lunchtime, students flock to Starbucks and Greggs. The vending machines on the top floor remain virtually untouched. We designed a game using various theories of fun based around the Vending Machines to promote their usage. Here is how the test-run went:


We also created a Prezi and a website to present and promote the game. We also used the Prezi to evaluate the experience, weighing it up on it's effectiveness with factors such as Anxiety and Skill. We found in order to create a more effectively fun experience, we would need to decrease levels of Skill. However, due to the high levels of skill, people were forced to team up - creating a sense of community with in the game, thus generating a very different style of fun than Competition. Therefore, the project was an all round success.

  • An update on the Ludology project, I am pleased to announce we received a First for our efforts in the Vending Machine project. 




Friday, 9 November 2012

FACT

Got 2 pretty cool free posters from FACT for participating in the Melodrama and Other Games section in the foyer. 



Thursday, 8 November 2012

A2 Media Coursework - "10 Billion"


For my A-Level production piece I created a movie trailer for a post-apocalyptic science fiction called “Ten Billion”, the narrative centres around modern society’s fear of government control and pandemic that the government tried to control overpopulation by releasing a virus in small well-contained areas such as hospitals. However, the virus broke out and a world-wide pandemic was caused, leaving the last man alive, Charlie Marx.

Through my investigation I discovered a wide array of generic conventions associated with post-apocalyptic movie trailers through studying specific movies, “I Am Legend” (2007) and “28 Days Later...” (2002) utilising the internet and books to conduct in-depth research. I used my discoveries to influence the production of my trailer.


Street Art: Business or Talent?

For Creativity & Concept Development we were given a set of concepts to extract an idea from for a short 3 minute factual film promoting culture in Liverpool. We have chosen "Street Art" from this, we are going to explore the business of Art. Is Art a commodity? Does the business of art stump creativity?

We are looking to discover more through interviewing our possible subjects, one in particular, Phillip W. Garret, in the above photograph taken earlier today. He is a street artist, but he is not as we usually except when we hear the title. He has a much more classical and traditional style of painting than most street artists. In fact, he is professionally trained and has prestigious degrees under his belt. Why has he chosen the streets as his gallery?

We are also looking to interview artists who display their work in galleries. As of now, the Liverpool Biennial is all over Liverpool and it is a hotbed for up and coming gallery artists. However, their subjects are much more unclear than that of Garret's. Simplistic themes are reoccurring with exhibitions including two hanging coats, and a short video of a dancing man. Is this art? Does the message make the art? or does the business of Art take from all meaning and effort?

Tuesday, 6 November 2012

Marshall McLuhan

To aid our research into Marshall McLuhan's "The Medium Is The Massage" I asked friends a few general questions and edited them into a short video.


Sunday, 4 November 2012

The Wikia

Upon completing our Wikia page, our group needed to find a way in which to present our findings our Marshall McLuhan's "The Medium Is The Message". We chose to utilise a "Prezzi" to put across our message. I followed this up further by interviewing 3 of my friends over skype in order to get their opinions on the subject matter to flesh out the sources of information.

Marshall McLuhan's "Medium Is The Massage" Group A Presentation



Creativity & Concept: Ideas for Pitch

We were given the task of choosing an idea for a pitch and expanding upon it. Joe and I chose the "Street Art/Gallery Art" idea. We are still working towards a focus area to find our Unique Selling Point but progress is being made.